Blurb Instant Store
Sell your book directly and maximize your profit
Get a product page and checkout link in minutes. No website needed, no hidden fees, and lower print costs with Instant Store pricing.
One link, a real product page for your book
Showcase your work
All your books in one place
One click to buy
Blurb prints and ships your book
Create your Instant Store in three steps
Set your price
Upload your book and set your own price. With Instant Store pricing, you get lower print costs than selling through our retail channels, so more of each sale is yours.
Create the product page
Our AI helps you draft your title, description, and keywords. Your customizable product page is ready in minutes.
Share & sell
Once you've ordered a proof, share your link or QR code on your bio, newsletter, or social media. We handle the printing, shipping, and sales tax.Set your price
Upload your book and set your own price. With Instant Store pricing, you get lower print costs than selling through our retail channels, so more of each sale is yours.Create the product page
Our AI helps you draft your title, description, and keywords. Your customizable product page is ready in minutes.Share & sell
Once you've ordered a proof, share your link or QR code on your bio, newsletter, or social media. We handle the printing, shipping, and sales tax.Everything you need to sell books directly to your audience
Maximum profit, zero fees
With Instant Store pricing you get lower print costs and no page setup, subscription, or platform fees, so you keep more of every sale.
AI-powered listings
Our AI drafts your title, description, and keywords, so you're never starting from a blank page.
Your custom product page
Showcase your work with an interactive preview, author bio, and one-tap secure checkout via Apple Pay, Google Pay, or PayPal. No buyer account needed.
Industry-leading quality
Give your audience access to Blurb's superior print quality, vast catalog of formats, and premium paper types.
Automated sales tax
Sales tax is calculated, collected, and remitted automatically on every sale, so you never have to manage it.
Sell books, magazines & more
Your Instant Store is a product page built for authors and creators: profit, simplicity, and reach, all through one direct checkout link.
No minimums, ever
Sell one book at a time, or a thousand, with no order minimums or print run volume threshold. Instant Store pricing applies from your very first book sale.
Share anywhere
Get your custom checkout link and QR code to post on your own website or social media, send in a newsletter or DM. Wherever your audience finds you, they can buy your book there too.
Calculate your profit
Product
Book Size
Cover
Paper
What you'd earn through your Instant Store
- Book size: Standard Portrait (8×10 in)
- Cover: Paperback
- Paper: Premium Lustre
Applies only to orders placed through your Instant Store link. Shipping and tax are added at checkout.
Your listing price: US $14.40. Your profit margin: 50.0%. Your profit: US $7.20
Sales through Amazon, Ingram, and the Blurb Bookstore use Blurb retail pricing.
Compare all selling optionsWhy is the print cost lower with an Instant Store?
Instant Store pricing gives you lower print costs than selling through our retail channels, because you bring the buyer.
When you sell through the Blurb Bookstore, Amazon, or Ingram, your print cost covers more than printing. It also pays for the marketing, website, and traffic that bring buyers to your book, and each channel takes its share of the sale. With your Blurb Instant Store, you find your own buyers through your social media, newsletter, or website. That means the only cost on each sale is printing. You set your price, the print cost comes out of each sale, and you keep the rest. We print and ship every order for you.
Blurb handles everything after the sale
Print on demand
Every order triggers a fresh print run, so there's no need to buy books upfront or maintain inventory.
Book ships in days
Blurb packs and ships every order directly to your buyer. You never touch a box.
Tracking on every order
Buyers can estimate shipping times and will get a tracking number automatically at the checkout.
Powered by RPI Print
Our in-house fulfillment, backed by RPI Print's 45+ years of print experience, ensures quality control and reliability at scale, trusted by brands like Canva and Minted.
Sell photo books, magazines, notebooks & more
Photo Books
Paperback & Hardcover Books
Magazines
Notebooks & Journals
Blurb Instant Store FAQs
How do I set up an online store to sell my book?
How do I set up an online store to sell my book?
Open the Instant Store page in your Blurb dashboard, choose the project you want to sell, and set your listing details and price. You can preview your page before it goes live. There's no separate sign-up, so you can set up your Blurb Instant Store with the account you already have.
Where can I share my Blurb Instant Store link?
Where can I share my Blurb Instant Store link?
Share it anywhere your readers already are: social media posts and profiles, email newsletters, or your own website. You can also turn your link into a QR code and print it on business cards, bookmarks, event signage, or holiday cards.
How much does Blurb take from each book sale?
How much does Blurb take from each book sale?
Blurb takes only the print cost of each book. There are no setup, seller, platform, or distribution fees. When a buyer orders through your Instant Store, the print cost comes out of their payment, and you keep 100% of the rest. Because every book is printed on demand, you never pay anything upfront.
Is there a minimum print run or book order before I can start selling?
Is there a minimum print run or book order before I can start selling?
No. There's no minimum print run or order quantity. Sell one book or a thousand, whenever you're ready.
Do I need to order a proof before I can sell through my Instant Store?
Do I need to order a proof before I can sell through my Instant Store?
Yes. You need to order and review a printed proof copy of your book before your Instant Store can go live. It's the same quality check every Blurb book goes through, so you'll know exactly what your buyers will receive.
What happens after someone buys my book through my Instant Store?
What happens after someone buys my book through my Instant Store?
We print your book, ship it to your buyer, and send them tracking updates along the way. You don't need to handle packing, shipping, or order follow-up.
Who helps my buyers if they have questions about their order?
Who helps my buyers if they have questions about their order?
Blurb customer service answers your buyers' questions about ordering, payment, and shipping. If a question needs your input, we'll reach out to you.
Who handles sales tax and shipping on Instant Store orders?
Who handles sales tax and shipping on Instant Store orders?
We handle sales tax, and your buyer pays shipping at checkout. Neither comes out of your earnings.
Can I sell books internationally, and how long does delivery take?
Can I sell books internationally, and how long does delivery take?
Yes. Your Instant Store link works for buyers worldwide, and each order is printed at the facility nearest to them. Delivery times and rates depend on your buyer's country and the shipping method they choose. See delivery times and shipping rates by country.
How do I get paid for my Instant Store sales?
How do I get paid for my Instant Store sales?
We pay you monthly by check or PayPal once your earnings reach $25. It's the same payout schedule as sales through the Blurb Bookstore.
How do I track my book sales and earnings?
How do I track my book sales and earnings?
The Earnings and Monthly Profit Reports pages in your dashboard show what you've made from every sales channel, including your Instant Store.
Is Instant Store pricing available if I sell through the Blurb Bookstore, Amazon, or Ingram?
Is Instant Store pricing available if I sell through the Blurb Bookstore, Amazon, or Ingram?
No. Instant Store pricing applies only to orders your buyers place through your Instant Store link. Pricing on the Blurb Bookstore, Amazon, and Ingram is unchanged, and so is pricing on orders you place for yourself. The Instant Store pricing is a separate, stable print cost available only on orders your buyers place directly through your Instant Store link.
If you're ordering 100 or more book copies for an event, inventory, or your own use, Blurb volume discounts on bulk book printing apply instead.
Can I buy my own book through my Instant Store link?
Can I buy my own book through my Instant Store link?
No. Your Instant Store link is for your buyers only. To order copies for yourself, order directly from Blurb at retail pricing. For 100 or more copies, use Blurb volume discounts.