About

Bri Williams is The Behaviour Changer, one of Australia's leading authorities on behavioural influence. Bri founded People Patterns in 2011, a specialist consultancy that helps improve the effectiveness of businesses and individuals through behavioural science. Bri's books make the science of influence easy to understand and apply.

Areas of Expertise

Behavioural economics, habits, behaviour change, consumer psychology, pricing

Professional Affiliations

CPA
Institute of Learning Professionals