The Little Book of Letters and Emails
Six golden rules for compelling communications
by Bri Williams
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About the Book
Tired of getting your emails ignored? Terrified customers will react badly to a letter you have to send? We spend a lot of time and money writing emails and letters, yet so many fail to engage the reader in the way we want.
In The Little Book of Letters and Emails behavioural specialist Bri Williams has pulled together six golden rules for making correspondence compelling.
You'll learn how to:
- Get clear on your behavioural objective
- Engage with the right type and amount of tension
- Break bad news without breaking the relationship
- Use active and passive voice
- Personalise appropriately
- Write differently for letters and emails
In The Little Book of Letters and Emails behavioural specialist Bri Williams has pulled together six golden rules for making correspondence compelling.
You'll learn how to:
- Get clear on your behavioural objective
- Engage with the right type and amount of tension
- Break bad news without breaking the relationship
- Use active and passive voice
- Personalise appropriately
- Write differently for letters and emails
Author website
Features & Details
- Primary Category: Business & Economics
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Project Option: 6×9 in, 15×23 cm
# of Pages: 24 -
Isbn
- Softcover: 9780464693390
- Publish Date: Oct 17, 2018
- Language English
- Keywords conversion, copywriting, behavioural economics
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About the Creator
Bri Williams
Australia
Bri Williams is The Behaviour Changer, one of Australia's leading authorities on behavioural influence. Bri founded People Patterns in 2011, a specialist consultancy that helps improve the effectiveness of businesses and individuals through behavioural science. Bri's books make the science of influence easy to understand and apply.