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    View The Complete All-Canadian Content-Writing Handbook by Jane StokesPreview
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    The Complete All-Canadian Content-Writing Handbook

    by Jane Stokes

    This is the price your customers see. Edit list price

    Softcover
    Flexible, high-gloss laminated cover
    Quantity:
    About the Book

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    This hand-sized manual shows you how to combine brand marketing with journalism skills, a combination that is tricky to achieve for advertisers, for business communicators, and for public relations practitioners.

    Each section illustrates precisely how to write articles and scripts to hook audiences immediately - and at a calibre to be trusted no matter whether the content is to be distributed through earned, paid, or owned media channels. As importantly, each section points out the pitfalls, common writing mistakes and the irritants - and illustrates exactly how to fix it all. Checklists and templates make it even easier.
    In one sitting review and refresh:

    Why 'earned' media content is the role model
    How to influence readers, listeners, and viewers
    Why marketers are trying to write like reporters
    How to become an asset to any publication editor
    Why the topic you choose is a critical decision
    How to write a powerful headline
    How to create a video script quickly
    How to hook an audience with the first words
    How to win trust with the right tone
    How to name-drop a brand effectively
    How to use quotes to soft-sell
    How to motivate action in any audience
    How to write with no irritants
    How to convert an article into a script

    Use the handbook to ensure that every sponsored article and video makes the greatest impact.
    Features & Details

    Edit

    • Primary Category: Business & Economics
    • Project Option: 6×9 in, 15×23 cm
      # of Pages: 198
    • Isbn
      • Softcover: 9781364369989
    • Publish Date: Feb 10, 2016
    • Language English
    See More
    About the Creator
    JaneStokes
    Stokes Ink
    Richmond Hill, Ontario

    Services in writing, editing, and in media-content workshops

    Continue reading
    • © 2015 - 2025 RPI Print, Inc.
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    • Work at Blurb
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